Summary: Design to Grow
The must-read summary of David Butler and Linda Tischler's book: "Design to Grow: How Coca-Cola Learned to Combine Scale & Agility (And How You Can Too)"
This complete summary of the ideas from David Butler and Linda Tischler's book "Design to Grow" shows that scale and agility are essential components for a successful business, but many companies struggle to achieve both. Coca-Cola, however, has found the balance; the $170 billion brand has managed to enter into 200 countries, but is also agile and able to adapt to changing market requirements. To do this, they focused on their design and used it strategically to solve any problems they ran into. This summary will explain how they did this and help you design your company for both scale and agility, leading to maximum success.
Added-value of this summary:
o Save time
o Understand key concepts
o Increase your business knowledge
To learn more, read "Design to Grow" and learn how to design your company for both scale and agility, enabling you to reach new levels of success.
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This complete summary of the ideas from David Butler and Linda Tischler's book "Design to Grow" shows that scale and agility are essential components for a successful business, but many companies struggle to achieve both. Coca-Cola, however, has found the balance; the $170 billion brand has managed to enter into 200 countries, but is also agile and able to adapt to changing market requirements. To do this, they focused on their design and used it strategically to solve any problems they ran into. This summary will explain how they did this and help you design your company for both scale and agility, leading to maximum success.
Added-value of this summary:
o Save time
o Understand key concepts
o Increase your business knowledge
To learn more, read "Design to Grow" and learn how to design your company for both scale and agility, enabling you to reach new levels of success.
Businessnews Publishing
**BusinessNews Publishing** est une maison d’édition spécialisée dans la production de **résumés analytiques** d’ouvrages de référence en management, économie et développement personnel. Leur collection *Business Book Summaries* permet aux professionnels et aux étudiants d’accéder rapidement aux idées clés des meilleurs livres, tout en gagnant un temps précieux. Leur approche pédagogique et synthétique en fait un acteur reconnu dans le domaine de la formation continue et de l’auto-formation. Leurs publications couvrent un large éventail de thèmes, allant de la vente à la stratégie d’entreprise, en passant par le leadership et l’innovation.
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