Summary of Chris Anderson's Free
Please note: This is a companion version & not the original book.
Sample Book Insights:
#1 Jell-O was invented in 1895 by Pearle Wait, a carpenter who wanted to get into the packaged food business. He mixed in fruit juices, along with sugar and food dyes, and marketed it as a treat that could add jiggly, translucent fun to almost any meal. But it didn't sell.
#2 In 1902, Genesee gave away recipes for Jell-O to promote the product, which turned out to be a huge success. The company then began to print and distribute free cookbooks door to door, which helped promote the product and create demand.
#3 The most famous example of this new marketing method was in Boston, where King Gillette invented the disposable blade safety razor. He sold millions of razors to the army at a steep discount, hoping the habits soldiers developed at war would carry over to peacetime.
#4 The twenty-first century will be a bits economy, where anything free in the atoms economy is paid for by something else. In the online world, free is the default and pay walls are the route to obscurity.
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Sample Book Insights:
#1 Jell-O was invented in 1895 by Pearle Wait, a carpenter who wanted to get into the packaged food business. He mixed in fruit juices, along with sugar and food dyes, and marketed it as a treat that could add jiggly, translucent fun to almost any meal. But it didn't sell.
#2 In 1902, Genesee gave away recipes for Jell-O to promote the product, which turned out to be a huge success. The company then began to print and distribute free cookbooks door to door, which helped promote the product and create demand.
#3 The most famous example of this new marketing method was in Boston, where King Gillette invented the disposable blade safety razor. He sold millions of razors to the army at a steep discount, hoping the habits soldiers developed at war would carry over to peacetime.
#4 The twenty-first century will be a bits economy, where anything free in the atoms economy is paid for by something else. In the online world, free is the default and pay walls are the route to obscurity.
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