Summary of Raymond Fong & Chad Riddersen's Growth Hacking
Please note: This is a companion version & not the original book.
Sample Book Insights:
#1 Your two primary resources are time and money. You will never have enough of either, so your competitive advantage comes from intelligently reallocating your scarce resources to achieve breakthrough growth.
#2 If you find yourself in a situation where you have no time or money, you must hack your body and mind to boost your energy and increase the output from the time you do have. The additional output will be in the form of increased productivity, which will translate into more money.
#3 If you are not a technologist, you can still turn this into a growth hacking advantage. You can commission a technologist to build tools for you, and your thinking will be more outside the box. Just make sure you do your research and find a solution that is already available.
#4 The most limiting core belief for business owners is the false hope that if they provide an excellent product and service, everything else will take care of itself. But in a hypercompetitive market, you must market yourself to be found first.
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Sample Book Insights:
#1 Your two primary resources are time and money. You will never have enough of either, so your competitive advantage comes from intelligently reallocating your scarce resources to achieve breakthrough growth.
#2 If you find yourself in a situation where you have no time or money, you must hack your body and mind to boost your energy and increase the output from the time you do have. The additional output will be in the form of increased productivity, which will translate into more money.
#3 If you are not a technologist, you can still turn this into a growth hacking advantage. You can commission a technologist to build tools for you, and your thinking will be more outside the box. Just make sure you do your research and find a solution that is already available.
#4 The most limiting core belief for business owners is the false hope that if they provide an excellent product and service, everything else will take care of itself. But in a hypercompetitive market, you must market yourself to be found first.
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