Fashion creation, production and sales. This book brings you behind the scenes to understand how fashion collections are born, organized and manufactured. Though the industry may be fragmented, the collection process itself is universal in the phases which compose it and the collaborators involved. The work proposes a parallel between the work methods of a ""creative" and a ready-to-wear designer. ABOUT THE AUTHORS After studies in graphic design in Maryse Eloy school of arts, Armelle Claudé also study interior design in Camondo. There, she discover a passion for fashion and graduate from ESMOD, ready-to-wear course. She start as assistant for Nathalie Garçon during 3 years and then work for brands like Bill Tornade ; Gérard Pasquier ; 1, 2, 3 or Ellesse as freelancer. In 2001, she found, with Eric Rabiller, a creation and consulting agency Rose pour les filles, bleu pour les garçons ... She also share her passion with the new generations, teaching in parisian fashion schools. A graduate of Studio Berçot and having earned a certificate in textile design, Valérie Praquin has worked in the ready-to-wear and luxury industries. After being first assistant, production manager and collection coordinator for Véronique Leroy and then studio director for Jean-Paul Knott, she joined the Institut Français de la Mode in 2004 where she coordinates production for student prototypes in the post-graduate clothing and accessories design program and organizes exhibitions. In recent years she has also channeled her expertise into teaching.

Fashion Marketing Strategy Book. Identity and design of a brand, graphic design process and visual identity tools. This book analyzes and helps conceive the identification codes a brand will use on all its communication grounds - logos, signage and packaging - without forgetting its marketing and merchandising strategies. ABOUT THE AUTHORS After studies in graphic design in Maryse Eloy school of arts, Armelle Claudé also study interior design in Camondo. There, she discover a passion for fashion and graduate from ESMOD, ready-to-wear course. She start as assistant for Nathalie Garçon during 3 years and then work for brands like Bill Tornade ; Gérard Pasquier ; 1, 2, 3 or Ellesse as freelancer. In 2001, she found, with Éric Rabiller, a creation and consulting agency Rose pour les filles, bleu pour les garçons ... She also share her passion with the new generations, teaching in parisian fashion schools. Éric Rabiller discover his fashion passion through architecture. Graduated from ESMOD he worked for luxury haute couture and leather goods for brands like LVMH, Rihcemont or The Limited in the USA. He also designed ready-to-wear men's accessories. In 2001, he found, with Armelle Claudé, a creation and consulting agency Rose pour les filles, bleu pour les garçons ... He also teach fashion drawing. Internet businessman, Thierry Petit has almost 20 years of experience founding start-up. Founder of the first price comparison website (toboo.com), he also co-found showroomprive.comin 2006 and managed to impose the website as a e-shopping leader in France. In 2010, he achieve a found rising of 50 million dollars thanks to the American investment fund, ACCEL Partners. This will allow showroomprive.com to become international and to improve its mobile offer. Thierry Petit is also the vice president of France Digitale.