Please note: This is a companion version & not the original book. Sample Book Insights: #1 Innovation is Apple's secret sauce. It is not a system, but a set of principles that have guided Steve Jobs in achieving his breakthrough success. These principles can spark your imagination, enhance your creativity, and help you develop fresh ideas to grow your business and career. #2 The Apple experience is the Steve Jobs experience. Steve Jobs has had a huge impact on innovation, and he has many principles that you can apply to your life. #3 The last decade was called the Big Zero because nothing good happened. But something good did happen. From the ashes of the big zero rose the big hero, Steve Jobs. #4 The world would be a less colorful place if Steve Jobs had not returned. He was the man who disrupted the music industry, and his innovations are all around you. A person may not be able to match Jobs's success, but they will be able to improve their skills and become successful in their own right.