Summary of David Meerman Scott's Newsjacking
Please note: This is a companion version & not the original book.
Sample Book Insights:
#1 The emergence of the real-time web has made newsjacking possible in a systematic fashion. The past few decades have seen the rise of brilliantly opportunistic publicists, but those opportunities were available only to media insiders.
#2 Newsjacking can be used by nonprofits, political campaigns, business-to-business marketers, and even individuals. It can work for you, too.
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Sample Book Insights:
#1 The emergence of the real-time web has made newsjacking possible in a systematic fashion. The past few decades have seen the rise of brilliantly opportunistic publicists, but those opportunities were available only to media insiders.
#2 Newsjacking can be used by nonprofits, political campaigns, business-to-business marketers, and even individuals. It can work for you, too.
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