Summary of Donald Miller & Dr. J.J. Peterson's Marketing Made Simple
Please note: This is a companion version & not the original book.
Sample Book Insights:
#1 If I could go back in time, I'd teach myself a marketing plan. Not having a marketing plan cost me millions of dollars, international influence, and the chance to accomplish at least some of my dreams.
#2 There are five things you should have done twenty years ago to keep the momentum going. And after you did these five things, you should have done them again and then again and then again. They are ridiculously pragmatic.
#3 Following this simple five-step marketing plan has helped me build my company and rebuild my life after a painful loss. It works for every division and product within each division, no matter how large or small your company is.
#4 The three stages of a relationship are Curiosity, Enlightenment, and Commitment. People do not want to be enlightened about you unless they are curious about you, and until they are enlightened about how you can help them survive, they will never commit.
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Sample Book Insights:
#1 If I could go back in time, I'd teach myself a marketing plan. Not having a marketing plan cost me millions of dollars, international influence, and the chance to accomplish at least some of my dreams.
#2 There are five things you should have done twenty years ago to keep the momentum going. And after you did these five things, you should have done them again and then again and then again. They are ridiculously pragmatic.
#3 Following this simple five-step marketing plan has helped me build my company and rebuild my life after a painful loss. It works for every division and product within each division, no matter how large or small your company is.
#4 The three stages of a relationship are Curiosity, Enlightenment, and Commitment. People do not want to be enlightened about you unless they are curious about you, and until they are enlightened about how you can help them survive, they will never commit.
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