Summary of Kim Solga's The Everything Guide to Selling Arts & Crafts Online
Please note: This is a companion version & not the original book.
Sample Book Insights:
#1 The best way to guarantee success is to sell quality products at reasonable prices. The best and most successful handmade sellers fall into this category.
#2 The secret to attracting online customers is to stand out from the crowd. Successful artwork tells a story, and the customer is buying the story as much as the handcrafted item.
#3 The Keep Calm phenomenon is a great example of how good luck can strike. This phrase was originally a public-safety slogan from World War II era Great Britain. Now, various iterations of the saying have flooded the Internet on handcrafted products from posters to cups.
#4 Your products create your identity, so specialize. You want to have a variety of products, but not a jumble of unrelated crafts. Find your niche and communicate it clearly. Get ready for online sales by creating a decent inventory of items that fit into the definition of your primary product.
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Sample Book Insights:
#1 The best way to guarantee success is to sell quality products at reasonable prices. The best and most successful handmade sellers fall into this category.
#2 The secret to attracting online customers is to stand out from the crowd. Successful artwork tells a story, and the customer is buying the story as much as the handcrafted item.
#3 The Keep Calm phenomenon is a great example of how good luck can strike. This phrase was originally a public-safety slogan from World War II era Great Britain. Now, various iterations of the saying have flooded the Internet on handcrafted products from posters to cups.
#4 Your products create your identity, so specialize. You want to have a variety of products, but not a jumble of unrelated crafts. Find your niche and communicate it clearly. Get ready for online sales by creating a decent inventory of items that fit into the definition of your primary product.
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