The Business of Child Care

New technologies and digital-communications channels are changing the way parents and caregivers discover child-care centers and decide where to enroll. In response, center administrators have to rethink the traditional paths to enrollment. The Basics of Growing a Child-Care Business shows you how to stand out from the competition. The book offers clear strategies for growth:Charm: Grab the customer's attention. Create a solid foundation for your marketing strategy.Advise: Establish yourself as an expert and set your sales goals.Delight: Design your customer experience, and create an ongoing sales pipeline.Track: Gather data, measure your results, and adjust your approach.The third in the Basics of Child Care series, The Basics of Growing a Child-Care Business includes information on understanding your ideal customer, writing a marketing plan, creating a responsive service system, and tracking your performance. With key terms, case studies, key questions, and exercises to help you apply the concepts, this book will set you on your way to growing and strengthening your child-care business.

Now that you've identified the market need for high-quality child care and you've taken the first steps to building your practice, what's next? How do you ensure quality care? How do you create a culture of growth and stem turnover?The Basics of Leading a Child-Care Business, the second book in The Business of Child Care series, explains how to develop and lead a high-quality program where children can play and learn in the care of a well-educated, committed, and trained workforce. Explore key questions that shape understanding:What are the root causes of turnover?How do you set the culture of your organization?How can you build the best team for your organization?How do you construct professional-development plans for sustained growth?

The Basics of Starting a Child-Care Business, the first book in The Business of Child Care series, walks readers through each step of planning, developing, and launching their own child-care business. Regardless of the scale-- joining an established franchise, creating an on-site center at your office, or hosting a program in your home-- entrepreneurial expert Marnie Forestieri, CDA, will guide you from start to finish: Understand the economics of the child-care businessWrite a comprehensive business planPrepare a thorough financial planDevelop efficient operations for smooth day-to-day functioningMaster marketing to promote your business to potential customersProvide excellent quality control and customer service